Business Features Description:
Main specialization: coloristics: complex coloring techniques, airtouch, total blonde, transitioning from black.
Where did I start?
The main goal was to increase the number of inquiries and appointments for hair coloring services. The page was promoted through targeted advertising, but the inquiries were not targeted (out of 10 inquiries, 2-3 were converted into appointments).
The advertising cabinet had already been created, but the cost per inquiry was high, so initially, we needed to reduce the cost per inquiry through a complete audit of advertising campaigns and testing different connections (audience - material - offer).
Point A (also worked with a targeting specialist)
- out of 10 inquiries, 2-3 were converted into appointments
We tested about 30 advertising layouts and various sets of interests, and in 3 months we received 633 inquiries in direct messages, with a conversion rate to appointments of 55%.
At this moment, we have 6 ad groups that consistently bring us inquiries.
In the last month, we received:
Point B:
Inquiries - 222
Appointments - 128
Cost per client - $6.72
Sales amount - $10,225
Expenses - $860.42
ROAS - 1202%
TOTAL:
Appointments - 344
Sales amount - $28,349
Spent - $2,642
ROAS % - 1072
Main specialization: coloristics: complex coloring techniques, airtouch, total blonde, transitioning from black.
Where did I start?
The main goal was to increase the number of inquiries and appointments for hair coloring services. The page was promoted through targeted advertising, but the inquiries were not targeted (out of 10 inquiries, 2-3 were converted into appointments).
The advertising cabinet had already been created, but the cost per inquiry was high, so initially, we needed to reduce the cost per inquiry through a complete audit of advertising campaigns and testing different connections (audience - material - offer).
Point A (also worked with a targeting specialist)
- out of 10 inquiries, 2-3 were converted into appointments
We tested about 30 advertising layouts and various sets of interests, and in 3 months we received 633 inquiries in direct messages, with a conversion rate to appointments of 55%.
At this moment, we have 6 ad groups that consistently bring us inquiries.
In the last month, we received:
Point B:
Inquiries - 222
Appointments - 128
Cost per client - $6.72
Sales amount - $10,225
Expenses - $860.42
ROAS - 1202%
TOTAL:
Appointments - 344
Sales amount - $28,349
Spent - $2,642
ROAS % - 1072