Beauty Salon Spain
Goal: Attract new clients and increase brand awareness through an effective advertising campaign on social media.
Tasks for the targetologist:
1. Strategy development: Create a marketing strategy focusing on the specifics of the beauty market in Spain and the target audience of the salon.
2. Online presence audit: Conduct a detailed analysis of the website and social media pages, identify shortcomings and opportunities for improvement.
3. Competitor analysis: Study competitors in Barcelona and the overall situation in the beauty market to develop unique advertising offers.
4. Advertising setup and optimization: Set up advertising campaigns on Facebook and Instagram, optimizing them for maximum reach and effectiveness.
5. Technical audit: Check the technical settings of the advertising accounts and resolve any issues that could affect the results.
6. Creation of creatives: Develop attractive advertising materials, including banners, videos, and carousels that reflect the atmosphere and uniqueness of the salon.
7. Reporting: Provide daily and monthly reports on campaign results to keep the client informed about the effectiveness of advertising activities.
Results:
Increase in brand awareness: Over two months of the campaign, the social media audience grew by 35%, and there was a 40% increase in appointment requests through the website.
1. Increased foot traffic: Thanks to targeted advertising, the flow of new clients increased by 40%. This included both new clients and those returning to the salon after a long break.
2. Increased conversion: The CTR of the ads increased by 25%, and conversions from advertising campaigns reached 20% due to optimization and precise targeting.
3. Positive feedback: Clients began actively leaving positive reviews and sharing their experiences on social media, which further contributed to attracting new clients.
What was done additionally:
- Personalized offers: Promotions and special offers for new clients were introduced, allowing for the attraction of more people through advertising campaigns.
- In-depth data analysis: Continuous monitoring and analysis of campaign results allowed for timely adjustments to the strategy and settings to achieve maximum effect.
- Page optimization: Changes were made to the salon's website and social media, improving user interaction and increasing the quality of converting visitors into clients.
Tasks for the targetologist:
1. Strategy development: Create a marketing strategy focusing on the specifics of the beauty market in Spain and the target audience of the salon.
2. Online presence audit: Conduct a detailed analysis of the website and social media pages, identify shortcomings and opportunities for improvement.
3. Competitor analysis: Study competitors in Barcelona and the overall situation in the beauty market to develop unique advertising offers.
4. Advertising setup and optimization: Set up advertising campaigns on Facebook and Instagram, optimizing them for maximum reach and effectiveness.
5. Technical audit: Check the technical settings of the advertising accounts and resolve any issues that could affect the results.
6. Creation of creatives: Develop attractive advertising materials, including banners, videos, and carousels that reflect the atmosphere and uniqueness of the salon.
7. Reporting: Provide daily and monthly reports on campaign results to keep the client informed about the effectiveness of advertising activities.
Results:
Increase in brand awareness: Over two months of the campaign, the social media audience grew by 35%, and there was a 40% increase in appointment requests through the website.
1. Increased foot traffic: Thanks to targeted advertising, the flow of new clients increased by 40%. This included both new clients and those returning to the salon after a long break.
2. Increased conversion: The CTR of the ads increased by 25%, and conversions from advertising campaigns reached 20% due to optimization and precise targeting.
3. Positive feedback: Clients began actively leaving positive reviews and sharing their experiences on social media, which further contributed to attracting new clients.
What was done additionally:
- Personalized offers: Promotions and special offers for new clients were introduced, allowing for the attraction of more people through advertising campaigns.
- In-depth data analysis: Continuous monitoring and analysis of campaign results allowed for timely adjustments to the strategy and settings to achieve maximum effect.
- Page optimization: Changes were made to the salon's website and social media, improving user interaction and increasing the quality of converting visitors into clients.
Kyiv 
Available for hire