The Beauty Salon

Problems: The customer has already tried to set up advertising on his own.It was spent $150 and received 5 applications and only 2 records to the salon.As a result, the customer was disappointed in targeted advertising.The GEO.Usually, beauty salons are a narrow regional business.Few people go to the procedure from the other end of the city or even the area, as a result the audience is small and quickly burns out.Solution: The client already had his own site and also had an Excel client base.This allowed us to immediately start working with retargeting and a similar audience.Three major landings were tested.Landing Page, Quiz, and the form of ice generation.For the first procedure they offered a discount of 50%.The discount was sent to one of the messengers.Thus, the salon got the opportunity to communicate cheaply with its customers, sending them special offers directly to the viber.With the quality of the service - LTV (Customer's Permanent Value) - 5-6 months.The salon starts earning from the second procedure.This is normal for a competitive battle industry.

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