Oleksandr Kravchenko
Offer Oleksandr work on your next project.
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Chernigov,
Ukraine
57 minutes back
a little busy
2 proposals made
on the service 3 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: elementary
Skills and abilities
Programming
Services
Portfolio
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147 USD Autoservices
Social Media Advertising
Prognosis: The absence of the auto service site, the Instagram profile looked very bad on the background of the main competitors. irregular profile behavior, low involvement in the post.
Solution: at CTR increases, segmentation was used by the car brands (bmw, audi, ford, kia, Nissan, opel, mazda). Such a receipt allows you to significantly improve the efficiency of the advertising campaign at the level of CTR.
How the landing page is used: QUIZ vector, and profile on Instagram
After the free audit - set the retargeting, the look-alike audience was also used. As a playsment, the page was tested by Facebook and Instagram. A gallery of images and videos. As a result of the test, the best worked was the Facebook page and the image gallery.
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#facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting
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147 USD The Beauty Salon
Social Media Advertising
Problems: The customer has already tried to set up advertising on his own.It was spent $150 and received 5 applications and only 2 records to the salon.As a result, the customer was disappointed in targeted advertising.The GEO.Usually, beauty salons are a narrow regional business.Few people go to the procedure from the other end of the city or even the area, as a result the audience is small and quickly burns out.Solution: The client already had his own site and also had an Excel client base.This allowed us to immediately start working with retargeting and a similar audience.Three major landings were tested.Landing Page, Quiz, and the form of ice generation.For the first procedure they offered a discount of 50%.The discount was sent to one of the messengers.Thus, the salon got the opportunity to communicate cheaply with its customers, sending them special offers directly to the viber.With the quality of the service - LTV (Customer's Permanent Value) - 5-6 months.The salon starts earning from the second procedure.This is normal for a competitive battle industry.
#facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting
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147 USD dentistry
Social Media Advertising
Problem: High competition in this direction; Related long way of decision-making; Restrictions in Facebook ads advertising policy for medical services
Solution: Modern dentistry is expensive and the path to treatment is quite long. Selling in the front of the service, in an unknown clinic is often a losing approach. At the beginning, the customer needs to offer a mild approach. This is the primary examination of the doctor. Thus, we met the customer with the doctor and confirmed the professional qualification. As a post page, the landing page clinics used. They also tested ice generation and quiz. In the result, LP worked best. Used auditories: by interest, retargeting, similar auditories. Posts Tagged: facebook/instagram
#facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting
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147 USD Repair of apartment
Social Media Advertising
The problem is a long cycle of acceptance. The absence of your own specialist website and profile on Instagram. People order from people, the customer wants to see with whom he will work and examples of the portfolio of works. Competition over the market is quite high.
Solution: The main fields for receiving traffic Quiz. With experience in such niches, such a marketing tool works well. The main thing is to process applications quickly and efficiently. It is important to understand that the target is not a context and we still have a cold audience that is only potentially interested in your service. As an incentive to answer questions, a 15% discount was proposed.
The second field that is being tested is ice form. People don’t need to leave the social network to do the necessary action. As expected in the results of the tests, QUIZ showed itself better.
… #facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting
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147 USD Design of Interior
Social Media Advertising
Problem: In such niches and verticals, the decision-making cycle is long. No one orders the design impulsively. It requires evidence of expertise and heating auditories.
Solution: QUIZ vectorin to determine the needs, after which the customer was offered a catalogue-portfolio with examples of works, as well as a 7% increasing discount that stimulated the passing of the visa. They also tested: ice=form and signature on Instagram. But with experience, Quiz in such niches works best. This was confirmed by the test.
… #facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting
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124 USD Psychology (Infobic Business)
Social Media Advertising
Problem: Psychologist is a field where a specialist is completely immersed in work and has no time to promote his brand.
The client has already tried to move on its own through targeted advertising on Facebook. But the cost of the application did not accommodate the customer, and the conduct of advertising campaigns took a lot of time.
Solution: Direct sales in the “Lob” here do not work. Before the customer asks for help, a person must trust the specialist and be confident in the competence. There are free webinars for this.
… People are addressed to psychologists with different pain. Someone has problems with the mother and the parents, someone with the children, someone just feels ruined and needs psychological help. This problem needs to be detected immediately and divided the audience into different segments. As a landing page, the Quiz Victoria and personal blog of the specialist were used on Instagram
#facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #target
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113 USD Supply of food (dry)
Social Media Advertising
The problem with which the customer addressed: The competitive niche is a relatively small city of 370 thousand people. Impulsive demand goods are needed very quickly.
processing the ice, otherwise the customer will go to the competitors.
Solution: Start advertising on Instagram. A gallery of images with real photos of the food supplied. Photo from photos, in such niches does not work.
The customer wants to see what he orders. UTP - free delivery at the order of 300 UAH - this hypothesis was tested in stories. It was used both video creatives and photos. Statistical, real photographs worked better.
… Traffic was thrown to the target of the message with a connected chat-bot on Facebook and telegram.
#facebook #instagram #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #targeting #
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113 USD Children's Clothing Shop
Social Media Advertising
The problem with which the customer addressed: The packed profile is poor. It requires a SMM-content plan. Low volume of sale. To scroll the account was used "green methods" of promotion. As a result: low involvement in the post. It is not possible to use Look alike audience.
Solution: Processed and packed the profile. The purpose of the advertising campaign is traffic.
The store worked throughout Ukraine. But the campaigns were separately set for Kiev and regions. 4 segments of target audience according to age and interests. Starting on Instagram and Stores. As a landing site, the profile is used on Instagram. As creative, only real photos of the product. In the course of the tests, the best works Instagram stories.
… #targeting #targeting #targeting #targeted
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113 USD School of English Language
Social Media Advertising
Problems: Potential students, as a rule, have tried to learn English several times, but they did not get out. After all, the customer decided - it's not all for me, very difficult, I'll never be able to learn English. This is the headache that we have faced. From there, it was necessary to increase confidence in the professionalism of the lecturers, which they have achieved with the help of a free test course.
SOLUTION: A LED form with additional fields has been used to improve the quality of applications + the tested QUIZ, on which the primary segmentation of the audience was carried out (the level of English, for which English is required, how many years) After the victory passed, offered a free test lesson + a discount for the first month of study. Sales in the front, in this niche, have long not worked.
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113 USD LPG Massage Salon
Social Media Advertising
The absence of a trial step
In such a business, it is necessary to "make" a person in the salon.
The first procedure should be under self-value with a very large discount or completely for
The symbolic fee. The next task of the salon is to transform a person into a permanent, loyal customer. It is necessary to provide a high quality service, and the customer will return to you several times, and will also advise you to friends. A decrease, or an action procedure significantly increases the conversion.
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What was done, and how I worked on the case:
As a landing page to accept traffic, it was protested: the form of ice-generation,
Profile in Instagram and Quiz victory, after which they offered a growing discount - 70% on the first basic procedure - LPG massage. The discount was sent to the selected messenger (telegram, viber, facebook messenger). As a result, the salon received a cheap channel of communication with the customer. The creatives are the best - video with the massage procedure.
#target #targetologist #keystergeologist #keystergeologist #keystergeologist #keystergeologist #keystergeologist
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113 USD Kitchen on Order
Social Media Advertising
In such niches, the main buyers are women aged 25-45 years. Men pay, but women make decisions. Based on the experience, as in many similar niches, the best creatives are real photos and video works, in images from photos, the customer consciously feels deceit. The CTR of such ads is significantly lower. Sales are generally built on a free size and design project. The more end data we get at the beginning, the better the service to sell.
I have developed a Quiz vector, with 7 questions. Added Led Magnet: free measurement and design project. He worked with target audiences. For each segment your creatives and your calls Connected chat-bot, to respond in unemployed time and warm up the audience.
