Budget: 10000 UAH Deadline: 30 days
My name is Anastasia, I have been working with Meta Ads for over 4 years and I focus on e-commerce projects, where the main emphasis is not on launching ads, but on profitability and scaling.
From your description, I see that the problem may not only lie in the ad settings. When ROAS and CAC deteriorate over a long period, it is important to analyze the entire customer journey: ad campaigns, audiences, creatives, frequency of impressions, seasonality, website, conversion, average check, and repeat purchases.
That is why before making any changes, I conduct a data audit and look for the real reasons for the decline, rather than just launching new campaigns. After the analysis, I create a list of specific actions and hypotheses for restoring and scaling sales.
In my profile, you can review case studies from e-commerce and work with sales through Meta Ads.
If you are interested, I am ready to review your data from previous periods and discuss possible growth points for the project.