Budget: 4820 PLN Deadline: 5 days
.1 High-Intent Audience
Pinterest users are actively searching for ideas, products, and solutions—they are not passively scrolling but rather planning purchases. Most searches on Pinterest are unbranded, meaning businesses compete on the quality of their ideas rather than budget size. This creates a welcoming environment for brands of all sizes to reach customers early in the decision-making journey
2 Ad Formats
Based on campaign objectives, we will select from the following ad formats:
Promoted Pins – Standard image or video Pins that appear throughout Pinterest, labeled as "promoted"
Shopping Ads – Single image or video ads pulled from product catalogs with automatic targeting
Carousel Ads – Multiple images users can swipe through within a single ad
Collection Ads – One featured video/image with supporting images (up to 24 on the detail page)
Idea Ads – Short video segments or series of up to 20 graphics, ideal for how-to demos
3.3 Recommended Approach: Pinterest Performance+ Campaigns
We recommend leveraging Pinterest Performance+ campaigns as the default setup. These AI-powered campaigns streamline creation by defaulting to proven configurations aligned with your objectives.
Key advantages:
Bundles bidding, budgets, targeting, and creative signals into a simplified setup
In internal tests, advertisers using Performance+ saw a 10%+ improvement in CPC and CPA compared to traditional campaign setups
A/B tests show 78% of advertisers saw improved results
3% lower CPA compared to fixed daily budgets
3.4 Campaign Structure
Following best practices, we will organize campaigns in a full-funnel structure:
Top of Funnel (Awareness) – Broad targeting, interest-based, video and image formats
Middle of Funnel (Consideration) – Keyword + interest layered targeting, traffic optimization
Bottom of Funnel (Conversions) – Retargeting, catalog sales, high-intent keyword targeting
