Beauty salon, Kyiv.

Result:
Average cost of conversion (Form submission) - 80.63 UAH.
Cost of services in the salon from 700 to 3000 UAH.
Done:
- Conducted market analysis, its needs, target audience.
- Analyzed competitors.
- Implemented broad match keywords for the main search campaign.
- Created a detailed breakdown by groups.
- Worked out a detailed list of negative keywords and performed cross-negative matching of keywords in groups to avoid overlaps.
- Checked the "quality score" (assessment of the relevance of ads, keywords, and landing pages). Worked on the "quality score."
- Added all extensions.
- Set up Analytics. Connected and configured GTM. Set up all conversions.
Managed the project, monitored KPIs.