Scaling and SEO optimization of the Military marketplace

About the project: SKYHUB is a specialized military store that sells high-tech equipment: FPV drones, electronic warfare systems, antennas, and communication devices. The project required significant structural expansion to cover new niches and address technical limitations.

Completed tasks:

- Deep structural design: completely redesigned the website architecture, implemented new niche categories (electronic warfare, masts, fiber optics for drones, etc.) for better alignment with user intent.

- Enhanced filtering: designed and implemented a filtering system based on technical specifications (frequency ranges, types of connectors, range), which significantly improved behavioral factors (UX).

- Technical SEO support: implemented a package of technical fixes to accelerate indexing and eliminate duplicates, which is critical for large online stores.

- Optimization for queries: configured meta-tag generation and structured content on landing pages for highly competitive commercial queries.

Result:
Thanks to the implemented changes, the website showed a twofold increase in visibility (impressions) in Google Search Console over six months. The structure became logical for both search engines and military specialists looking for specific equipment.