Scaling an e-commerce brand in the USA
Scaling e-commerce in the USA (Home Gadgets Niche).
Goal: Achieve stable sales of $300+ per day while maintaining a target ROAS of over 3.0.
Results after 30 days:
• Budget spent: $3,420
• Revenue generated: $12,654
• Total number of orders: 218
• Average order value (AOV): $58.00
• ROAS (Return on Ad Spend): 3.70
• CPA (Cost per Acquisition): $15.68
Issues and initial situation:
The client had unstable sales (ROAS fluctuated between 1.2 and 1.8). The main problem was the rapid "burnout" of creatives and high cost per click in the competitive US market. Advertising campaigns operated under an outdated interest structure that did not allow for scaling.
What was done (Strategy).
1. Creative Testing.
o Implemented a UGC content testing system (User Generated Content).
o Used the "Problem - Solution" and "Unboxing" formats.
o Identified 2 "winner" creatives that achieved a CTR of 2.4% (with an average of 1.2% in the niche).
2. Campaign Structure (Scaling).
o Transitioned to Advantage+ Shopping Campaigns for automated audience targeting.
o Utilized Broad Targeting (targeting without interests) in the USA, allowing the Andromeda algorithms to find the cheapest leads in the long term.
o Scaled the budget using vertical duplication on successful sets.
3. Funnel Optimization:
o Set up Conversions API (CAPI) for accurate event tracking.
o Added a "Frequently Bought Together" block on the Shopify site, which increased the average order value by 15%.
This case is not just numbers, but proof that the right strategy and systematic work with data yield profits even in the most competitive market in the world (USA).
If your business is stuck at a low ROAS or you are planning to scale to international markets — I know how to turn your advertising expenses into real sales.
Don't postpone profit for later. Message me privately — let's discuss your project and launch effective traffic today!
#facebookads #metaads #targeting #targetologist #digitalmarketing
#ecommerce #dropshipping #shopify #usamarket
Goal: Achieve stable sales of $300+ per day while maintaining a target ROAS of over 3.0.
Results after 30 days:
• Budget spent: $3,420
• Revenue generated: $12,654
• Total number of orders: 218
• Average order value (AOV): $58.00
• ROAS (Return on Ad Spend): 3.70
• CPA (Cost per Acquisition): $15.68
Issues and initial situation:
The client had unstable sales (ROAS fluctuated between 1.2 and 1.8). The main problem was the rapid "burnout" of creatives and high cost per click in the competitive US market. Advertising campaigns operated under an outdated interest structure that did not allow for scaling.
What was done (Strategy).
1. Creative Testing.
o Implemented a UGC content testing system (User Generated Content).
o Used the "Problem - Solution" and "Unboxing" formats.
o Identified 2 "winner" creatives that achieved a CTR of 2.4% (with an average of 1.2% in the niche).
2. Campaign Structure (Scaling).
o Transitioned to Advantage+ Shopping Campaigns for automated audience targeting.
o Utilized Broad Targeting (targeting without interests) in the USA, allowing the Andromeda algorithms to find the cheapest leads in the long term.
o Scaled the budget using vertical duplication on successful sets.
3. Funnel Optimization:
o Set up Conversions API (CAPI) for accurate event tracking.
o Added a "Frequently Bought Together" block on the Shopify site, which increased the average order value by 15%.
This case is not just numbers, but proof that the right strategy and systematic work with data yield profits even in the most competitive market in the world (USA).
If your business is stuck at a low ROAS or you are planning to scale to international markets — I know how to turn your advertising expenses into real sales.
Don't postpone profit for later. Message me privately — let's discuss your project and launch effective traffic today!
#facebookads #metaads #targeting #targetologist #digitalmarketing
#ecommerce #dropshipping #shopify #usamarket
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