Selling teddy bears with roses before the holiday through Google Ads

During the pre-holiday period, a series of advertising campaigns were launched on Google Ads to promote a popular gift item — teddy bears with roses. The main goal was to quickly generate conversions by maximizing visibility among the target audience in European countries: Italy, Germany, Spain, and Austria.

The advertising strategy included search campaigns and Performance Max with cost-per-conversion payment. The campaigns targeted high commercial intent queries — users actively searching for gift ideas. Thanks to well-chosen creative, localized ads, and a clear bidding strategy, stable results were achieved in a short time.

The best results were shown by the search campaign in Italy — over 130 conversions at an average cost of 62 PLN. Performance Max in the same country delivered the lowest cost per conversion — only 56.69 PLN. Campaigns in Germany, Spain, and Austria also performed effectively, with conversion rates up to 8.31% and ROI exceeding expectations. In total, over 29,000 clicks and more than 570 conversions were obtained across all campaigns.

This case confirmed that the right strategy combined with seasonality, clear product positioning, and quick campaign optimization allows achieving strong results in the emotional gift niche.

#GoogleAds #PerformanceMax #Ecommerce