For the announcement of the Ukrainian band "Bumboks" concert tour in European countries, a series of video campaigns were launched on Google Ads (YouTube). The main goal is to reach the Ukrainian audience abroad and fans of the band, stimulating ticket sales for live performances.
The campaigns were launched in stages for different cities and worked exclusively on video formats, including remarketing. The video ads featured bright visual presentation, and targeting was built on a combination of geolocation, language settings, and interests.
The total budget was €1695, and over 1.8 million impressions and nearly 79,000 video views were achieved, with an average cost of €0.02–0.03 per view. The campaigns managed to achieve a conversion rate of up to 4.3%, and the cost of a single conversion (click or interaction leading to the ticket resource) was only €0.34 in the best campaign. Overall, the campaigns provided over 1700 confirmed user actions.
This case proves the effectiveness of video advertising on YouTube as a tool for concert promotion even with a limited budget and narrow geotargeting. Thanks to the right strategy, it was possible to achieve powerful reach, a high view rate, and a significant number of targeted actions.
#YouTubeAds #GoogleAds #ConcertsEurope #Bumboks #VideoAdvertising #AdvertisingCases #FreelanceMarketing #TicketSales
The campaigns were launched in stages for different cities and worked exclusively on video formats, including remarketing. The video ads featured bright visual presentation, and targeting was built on a combination of geolocation, language settings, and interests.
The total budget was €1695, and over 1.8 million impressions and nearly 79,000 video views were achieved, with an average cost of €0.02–0.03 per view. The campaigns managed to achieve a conversion rate of up to 4.3%, and the cost of a single conversion (click or interaction leading to the ticket resource) was only €0.34 in the best campaign. Overall, the campaigns provided over 1700 confirmed user actions.
This case proves the effectiveness of video advertising on YouTube as a tool for concert promotion even with a limited budget and narrow geotargeting. Thanks to the right strategy, it was possible to achieve powerful reach, a high view rate, and a significant number of targeted actions.
#YouTubeAds #GoogleAds #ConcertsEurope #Bumboks #VideoAdvertising #AdvertisingCases #FreelanceMarketing #TicketSales