Sending abandoned cart messages via Klaviyo
Email Marketing
Configured and optimized Klaviyo emails for abandoned carts for Shopify to increase sales and customer engagement.
1. Task:
Set up a Klaviyo email flow for the Shopify store to target users with incomplete orders (abandoned view, abandoned cart, abandoned checkout) and encourage them to complete their purchase.
2. What was done:
Created a multi-step email automation triggered by cart abandonment. The emails included information about store benefits, free shipping, gifts, and a 10% discount, and were sent with optimal frequency (1–4 hours, 24 hours, and 2–4 days) to maximize conversions.
3. Results
This flow improved cart recovery and sales metrics, increased customer interest, and automated the follow-up process, saving customer time and increasing revenue.
1. Task:
Set up a Klaviyo email flow for the Shopify store to target users with incomplete orders (abandoned view, abandoned cart, abandoned checkout) and encourage them to complete their purchase.
2. What was done:
Created a multi-step email automation triggered by cart abandonment. The emails included information about store benefits, free shipping, gifts, and a 10% discount, and were sent with optimal frequency (1–4 hours, 24 hours, and 2–4 days) to maximize conversions.
3. Results
This flow improved cart recovery and sales metrics, increased customer interest, and automated the follow-up process, saving customer time and increasing revenue.