SEO and promotion of the online store
Goals and Objectives
Development and implementation of a promotion strategy, as well as conducting systematic monthly website optimization work. Our task is to ensure the visibility of the resource in search results and attract a target audience ready to make purchases.
In December 2018, the website was practically not displayed in search results, which is not surprising given the empty backlink profile and zero domain rating. The project required comprehensive optimization and promotion work.
Project Work
Strategy Selection: The main focus was on processing key content sections and attracting quality external links. This approach contributes to improving the website's visibility in search engines.
In-depth Site Analysis: A detailed study of the resource was conducted — from its structure to SEO reports, to assess the initial position in search results.
Content Optimization: On-page optimization was performed, including work with meta tags, headings, text, and graphic content. The task was to ensure the uniqueness and relevance of materials to key queries. Next, we expanded the array of indexed content by adding new materials and refining existing ones.
Link Building Strategy Development: Our goal was to obtain quality external links from authoritative resources. This stage plays a key role in strengthening the website's positions in search results.
At all stages of work, we carefully monitored visitor activity, studied their interaction with content, and tracked conversion metrics. This provided us with an understanding of the effectiveness of our approach and allowed us to adjust the promotion strategy in real-time.
More About Achievements
We built a quality backlink profile, increased the number of external links and donors.
Purchasing quality thematic links on article resources and working with content yielded results. The domain rating increased to 31, which is quite a good indicator. This indicates that the site has a certain level of authority and trust online. The visibility of the site increased from virtually zero to 3.16. This means that the store's pages began to actively appear in search results.
Thanks to the addition of many new optimized materials that meet the interests of the target audience, the site began to rank for a significantly larger number of new key phrases. The initial 1258 queries transformed into 70407.
Search engines now see and index almost 76 times more pages of the site. At the same time, the site ranks in the TOP-10 for 10.6 thousand key phrases, and for 2 thousand phrases it holds the first place.
Thus, in just the last year, we managed to increase the number of visitors to the site by almost 40%. At the same time, the profitability of the online store doubled, which means that not only the quantity but also the quality of traffic has improved. Therefore, systematic work on SEO not only attracts more visitors to the site but also makes them more interested and ready to make purchases.
Systematic and regular SEO is the key to a successful and lasting presence of the site on the Internet. This approach requires not only investments but also time, but the results prove that they are justified.
Development and implementation of a promotion strategy, as well as conducting systematic monthly website optimization work. Our task is to ensure the visibility of the resource in search results and attract a target audience ready to make purchases.
In December 2018, the website was practically not displayed in search results, which is not surprising given the empty backlink profile and zero domain rating. The project required comprehensive optimization and promotion work.
Project Work
Strategy Selection: The main focus was on processing key content sections and attracting quality external links. This approach contributes to improving the website's visibility in search engines.
In-depth Site Analysis: A detailed study of the resource was conducted — from its structure to SEO reports, to assess the initial position in search results.
Content Optimization: On-page optimization was performed, including work with meta tags, headings, text, and graphic content. The task was to ensure the uniqueness and relevance of materials to key queries. Next, we expanded the array of indexed content by adding new materials and refining existing ones.
Link Building Strategy Development: Our goal was to obtain quality external links from authoritative resources. This stage plays a key role in strengthening the website's positions in search results.
At all stages of work, we carefully monitored visitor activity, studied their interaction with content, and tracked conversion metrics. This provided us with an understanding of the effectiveness of our approach and allowed us to adjust the promotion strategy in real-time.
More About Achievements
We built a quality backlink profile, increased the number of external links and donors.
Purchasing quality thematic links on article resources and working with content yielded results. The domain rating increased to 31, which is quite a good indicator. This indicates that the site has a certain level of authority and trust online. The visibility of the site increased from virtually zero to 3.16. This means that the store's pages began to actively appear in search results.
Thanks to the addition of many new optimized materials that meet the interests of the target audience, the site began to rank for a significantly larger number of new key phrases. The initial 1258 queries transformed into 70407.
Search engines now see and index almost 76 times more pages of the site. At the same time, the site ranks in the TOP-10 for 10.6 thousand key phrases, and for 2 thousand phrases it holds the first place.
Thus, in just the last year, we managed to increase the number of visitors to the site by almost 40%. At the same time, the profitability of the online store doubled, which means that not only the quantity but also the quality of traffic has improved. Therefore, systematic work on SEO not only attracts more visitors to the site but also makes them more interested and ready to make purchases.
Systematic and regular SEO is the key to a successful and lasting presence of the site on the Internet. This approach requires not only investments but also time, but the results prove that they are justified.
Dnepr 
Available for hire