SEO optimization and promotion of an automotive online store
Goals and Objectives
Our goal is to achieve stable and consistent growth in the website's positions in search engines, thereby increasing the flow of targeted, interested users and improving the conversion of visitors into customers.
In February 2022, the website was already operational. We already had a strong backlink profile, high visibility in search engines, and a large number of indexed pages.
Project Work
We conducted a detailed analysis of the website, including a manual assessment of its structure and data analysis on promotion. The team focused on creating and optimizing content for key pages, selecting the most relevant keywords. We also paid attention to analyzing and improving the website's backlink profile.
It is worth noting that the link strategy was aimed at improving the quality of external links, eliminating low-quality backlinks, and focusing on relevant and high-quality donors to strengthen the website's positions in search.
At each stage, analytics and reporting were conducted. We monitored user behavior, their journey through the website, and analyzed conversion. This process also included analyzing performance metrics for promotion and traffic.
More about the achievements:
We increased the backlink profile, increased the number of external links and donors.
Raised the domain rating by 3 points, which contributes to increased trust in the website. Increased the number of phrases for which the website appears in search results, as well as the number of pages in the index (+26.3%).
At the same time, the website entered the TOP-10 for 28.13 thousand key phrases, and for 2.22 thousand it took the first position in search.
Conclusions
The chosen promotion strategy demonstrated its effectiveness: the growth of the backlink profile, the increase in the number of donors, the creation of new optimized content, and the improvement of the domain rating allow us to maintain a positive trend in website visits.
The website receives good organic traffic. The results indicate successful optimization, attracting a larger number of users, and achieving business goals.
Our goal is to achieve stable and consistent growth in the website's positions in search engines, thereby increasing the flow of targeted, interested users and improving the conversion of visitors into customers.
In February 2022, the website was already operational. We already had a strong backlink profile, high visibility in search engines, and a large number of indexed pages.
Project Work
We conducted a detailed analysis of the website, including a manual assessment of its structure and data analysis on promotion. The team focused on creating and optimizing content for key pages, selecting the most relevant keywords. We also paid attention to analyzing and improving the website's backlink profile.
It is worth noting that the link strategy was aimed at improving the quality of external links, eliminating low-quality backlinks, and focusing on relevant and high-quality donors to strengthen the website's positions in search.
At each stage, analytics and reporting were conducted. We monitored user behavior, their journey through the website, and analyzed conversion. This process also included analyzing performance metrics for promotion and traffic.
More about the achievements:
We increased the backlink profile, increased the number of external links and donors.
Raised the domain rating by 3 points, which contributes to increased trust in the website. Increased the number of phrases for which the website appears in search results, as well as the number of pages in the index (+26.3%).
At the same time, the website entered the TOP-10 for 28.13 thousand key phrases, and for 2.22 thousand it took the first position in search.
Conclusions
The chosen promotion strategy demonstrated its effectiveness: the growth of the backlink profile, the increase in the number of donors, the creation of new optimized content, and the improvement of the domain rating allow us to maintain a positive trend in website visits.
The website receives good organic traffic. The results indicate successful optimization, attracting a larger number of users, and achieving business goals.
Dnepr 
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