SEO promotion of an online music instruments store
Optimization and promotion of a young website in a competitive niche.
When the website came into our "hands," it was almost "invisible" to search engines. The backlink profile was empty, and the domain rating was zero. With such indicators, it is impossible to get good traffic from interested users, even with a certain number of indexed pages. Therefore, the project required comprehensive work on optimization and promotion.
Project work
As part of the website promotion, a strategy was chosen that included work on the main content categories and the acquisition of quality backlinks. We carried out the following work:
Comprehensive website analysis, including manual study of the structure, analysis of promotion reports, assessment of the initial state of promotion.
Content and semantics: the work included the creation and analysis of content for landing pages, selection of key phrases, checking uniqueness, and placement of content.
Link promotion: an analysis of external and internal links was performed, including anchor checks, study of natural links, and development of a strategy to increase link mass.
At each stage, analytics and reporting were conducted. We monitored user behavior, their paths through the site, and analyzed conversion. This process also included analyzing the effectiveness of promotion and traffic metrics.
More details on what was achieved
In 27 months, we built a broad backlink profile, increased the number of external links and donors.
The purchase of quality thematic links on article resources and a focus on obtaining links from authoritative and relevant websites bore fruit. The domain rating increased to 15, which is quite good for a relatively young niche online store. The visibility of the site grew from almost zero to 2.21. This means that the store's pages began to actively appear in search results.
Thanks to the addition of many new optimized materials that meet the interests of the target audience, the site began to rank for a significant number of new key phrases. The initial 1043 queries transformed into 75089.
Search engines now see and index almost 5 times more pages of the site. If previously there were 2990 pages in the index, now there are 14,600.
- The number of website visitors increased by 112%.
- The total number of sessions increased by 113%. This means that visitors spend more time on the site, view more pages, and interact with the content.
- The site attracted 19.1 thousand new users. This is 130% more than a year ago.
- Revenue from the site increased by 87%. Our efforts in optimization and promotion positively impacted the commercial performance of the resource.
This project exemplifies how an integral approach to SEO optimization and website promotion can yield real and tangible results. Starting from almost zero, we built a full-fledged resource with quality content, proper structure, and good visibility in search engines.
When the website came into our "hands," it was almost "invisible" to search engines. The backlink profile was empty, and the domain rating was zero. With such indicators, it is impossible to get good traffic from interested users, even with a certain number of indexed pages. Therefore, the project required comprehensive work on optimization and promotion.
Project work
As part of the website promotion, a strategy was chosen that included work on the main content categories and the acquisition of quality backlinks. We carried out the following work:
Comprehensive website analysis, including manual study of the structure, analysis of promotion reports, assessment of the initial state of promotion.
Content and semantics: the work included the creation and analysis of content for landing pages, selection of key phrases, checking uniqueness, and placement of content.
Link promotion: an analysis of external and internal links was performed, including anchor checks, study of natural links, and development of a strategy to increase link mass.
At each stage, analytics and reporting were conducted. We monitored user behavior, their paths through the site, and analyzed conversion. This process also included analyzing the effectiveness of promotion and traffic metrics.
More details on what was achieved
In 27 months, we built a broad backlink profile, increased the number of external links and donors.
The purchase of quality thematic links on article resources and a focus on obtaining links from authoritative and relevant websites bore fruit. The domain rating increased to 15, which is quite good for a relatively young niche online store. The visibility of the site grew from almost zero to 2.21. This means that the store's pages began to actively appear in search results.
Thanks to the addition of many new optimized materials that meet the interests of the target audience, the site began to rank for a significant number of new key phrases. The initial 1043 queries transformed into 75089.
Search engines now see and index almost 5 times more pages of the site. If previously there were 2990 pages in the index, now there are 14,600.
- The number of website visitors increased by 112%.
- The total number of sessions increased by 113%. This means that visitors spend more time on the site, view more pages, and interact with the content.
- The site attracted 19.1 thousand new users. This is 130% more than a year ago.
- Revenue from the site increased by 87%. Our efforts in optimization and promotion positively impacted the commercial performance of the resource.
This project exemplifies how an integral approach to SEO optimization and website promotion can yield real and tangible results. Starting from almost zero, we built a full-fledged resource with quality content, proper structure, and good visibility in search engines.
Dnepr 
Available for hire