SEO audit and promotion of the online store in the US market
Service
Professional analysis and comprehensive research of the online store's website, which involves identifying technical errors, potential, and weaknesses. After the analysis — a set of SEO optimization and promotion measures for maximum effectiveness in the US market.
Goal
Identify the reasons why the site is losing positions despite promotion, and develop a strategy to return to a positive trend in key performance indicators.
Website before starting work
The project began with a thorough analysis of the website and gathering information from the client. During the assessment, we discovered signs of affiliation with the client: 4 more websites in the same niche, with similar names, domains, and practically identical product lines. The contact details and service page templates matched.
In short: in the "eyes" of search engines, affiliates are a group of websites that share a number of similar characteristics (same contacts, similar legal data, similar design and structure, etc.), created by one owner to occupy more positions in the search results for certain queries. If your site has many similar traits to others, search engines may consider it an affiliate, which is likely to affect its ranking.
Project work
As part of the website promotion, a strategy was chosen that included working on the main content categories and acquiring quality backlinks. These are important aspects of SEO that help improve the site's visibility in search engines.
At the beginning of 2023, Google released an algorithm update that caused a significant drop in the positions of most of the client's websites. However, the site we promoted did not suffer significant losses. This is explained by the fact that by the time of the update, we had already managed to work on nearly 20 categories, write 6 quality blog articles, and acquire 25 quality backlinks.
Website after our intervention
Since May 2023, there has been a positive trend in the development of the site, moving from a stage of stagnation to active growth.
Currently, the site continues to steadily increase its positions, which is a good indicator of the effectiveness of the SEO strategy.
It is important to note that the site is now successfully competing with global giants like eBay and Amazon, and occupies positions in the TOP-10 for key queries.
Professional analysis and comprehensive research of the online store's website, which involves identifying technical errors, potential, and weaknesses. After the analysis — a set of SEO optimization and promotion measures for maximum effectiveness in the US market.
Goal
Identify the reasons why the site is losing positions despite promotion, and develop a strategy to return to a positive trend in key performance indicators.
Website before starting work
The project began with a thorough analysis of the website and gathering information from the client. During the assessment, we discovered signs of affiliation with the client: 4 more websites in the same niche, with similar names, domains, and practically identical product lines. The contact details and service page templates matched.
In short: in the "eyes" of search engines, affiliates are a group of websites that share a number of similar characteristics (same contacts, similar legal data, similar design and structure, etc.), created by one owner to occupy more positions in the search results for certain queries. If your site has many similar traits to others, search engines may consider it an affiliate, which is likely to affect its ranking.
Project work
As part of the website promotion, a strategy was chosen that included working on the main content categories and acquiring quality backlinks. These are important aspects of SEO that help improve the site's visibility in search engines.
At the beginning of 2023, Google released an algorithm update that caused a significant drop in the positions of most of the client's websites. However, the site we promoted did not suffer significant losses. This is explained by the fact that by the time of the update, we had already managed to work on nearly 20 categories, write 6 quality blog articles, and acquire 25 quality backlinks.
Website after our intervention
Since May 2023, there has been a positive trend in the development of the site, moving from a stage of stagnation to active growth.
Currently, the site continues to steadily increase its positions, which is a good indicator of the effectiveness of the SEO strategy.
It is important to note that the site is now successfully competing with global giants like eBay and Amazon, and occupies positions in the TOP-10 for key queries.
Dnepr 
Available for hire