SEO promotion and optimization of a cardboard packaging sales website
Optimization work
The basic website traffic was 0;
Connection of Google Analytics with Google Search Console and setting up goals for tracking conversions on the site;
A broad semantic core with key queries that competitors rank for has been collected;
A new site structure has been developed and implemented. Category names have been changed to higher-frequency ones, according to the collected semantic core. New categories have been added. The structure has been simplified to reduce nesting; New structure file
A seasonality matrix has been created to identify categories that require priority optimization;
The seasonality matrix is compiled using the Google KeyWord Planner tool. From the collected and categorized semantics, we select one high-frequency key, upload it to the service, and obtain demand data by months. Based on the obtained data, we determine priority pages for processing.
Filling the site with content;
According to the priority of the site's pages for the client, a technical specification for copywriting has been prepared;
200 relevant key phrases that correspond to the queries of site visitors have been selected for implementation on the site;
Queries with high, medium, and low frequency were selected for application;
A site interlinking scheme has been developed and implemented;
Texts for 29 categories (+2) have been ordered, written, and placed, with a total volume of 90,000 characters without spaces;
Metadata Title, Description, and H1 for optimized categories have been developed and implemented.
The number of new users increased by 152.37%.
The number of sessions increased by 491.74%.
The number of transactions increased by 174.66%.
In January 2022, the number of sessions from organic search amounted to 9,379, compared to July 2020 – 1,585 sessions.
There is an increase in traffic from search engines (traffic dynamics by months)
The number of key phrases for which the site ranks has increased
There is a stable growth in the positions of key queries in search engines
After changing the site structure, optimizing categories, regularly filling content, and purchasing a mass of links, traffic showed a significant increase, and accordingly, revenue also grew.
For further growth in positions and traffic, it is necessary to continue working on the site, increase its mass of links, supplement content, and work with the semantic core.
The basic website traffic was 0;
Connection of Google Analytics with Google Search Console and setting up goals for tracking conversions on the site;
A broad semantic core with key queries that competitors rank for has been collected;
A new site structure has been developed and implemented. Category names have been changed to higher-frequency ones, according to the collected semantic core. New categories have been added. The structure has been simplified to reduce nesting; New structure file
A seasonality matrix has been created to identify categories that require priority optimization;
The seasonality matrix is compiled using the Google KeyWord Planner tool. From the collected and categorized semantics, we select one high-frequency key, upload it to the service, and obtain demand data by months. Based on the obtained data, we determine priority pages for processing.
Filling the site with content;
According to the priority of the site's pages for the client, a technical specification for copywriting has been prepared;
200 relevant key phrases that correspond to the queries of site visitors have been selected for implementation on the site;
Queries with high, medium, and low frequency were selected for application;
A site interlinking scheme has been developed and implemented;
Texts for 29 categories (+2) have been ordered, written, and placed, with a total volume of 90,000 characters without spaces;
Metadata Title, Description, and H1 for optimized categories have been developed and implemented.
The number of new users increased by 152.37%.
The number of sessions increased by 491.74%.
The number of transactions increased by 174.66%.
In January 2022, the number of sessions from organic search amounted to 9,379, compared to July 2020 – 1,585 sessions.
There is an increase in traffic from search engines (traffic dynamics by months)
The number of key phrases for which the site ranks has increased
There is a stable growth in the positions of key queries in search engines
After changing the site structure, optimizing categories, regularly filling content, and purchasing a mass of links, traffic showed a significant increase, and accordingly, revenue also grew.
For further growth in positions and traffic, it is necessary to continue working on the site, increase its mass of links, supplement content, and work with the semantic core.
Dnepr 
Available for hire