+ 172% traffic in 5 months
SEO promotion of the online store for garden equipment and construction tools
Promotion work
Category names have been corrected. It was difficult to understand from the name what the visitor would see after the transition.
A template for generating meta tags for category pages and product cards has been set up, as the client’s tags did not reflect either the intent of the query or the competitive advantages of the company.
The site has duplicate H1 tags - this could negatively affect promotion (more details about the problem).
In the categories, this error was corrected by selecting relevant keywords and renaming.
In the product positions, a unique identifier was added after the name.
The "About the Company" page was optimized (headings, images added, text slightly corrected). Previously, the page looked like a sheet of text.
A seasonality matrix was compiled, and the pages for processing were selected exclusively based on statistical data.
Gradually, specialists increased the number of links and optimized category pages.
IMPORTANT. The client proofread each text, made their corrections, thereby increasing the expertise of the material. No SEO specialist, and even more so a copywriter, knows the business as well as the owner.
To understand whether the site is being promoted in the right direction, regular analysis is necessary. For these purposes, Google Analytics and Google Search Console were connected.
Data collection on purchases and transactions (e-commerce) was set up in analytics.
The company was registered in Google My Business. If the business has a physical address, it must be present on Google Maps.
Planned increase of link mass
Analysis of traffic-generating queries;
Selection of queries for the technical specifications for external articles;
Control of article placement on donor sites.
At the same time, we add useful text materials and images for users to the category pages of the online store.
Text analysis of queries (volume, relevant words and phrases)
Selection of key phrases
Selection of related words
Selection of anchors for outgoing links
Checking text compliance with technical specifications
Spelling check
Uniqueness check
Content check
Placement
Forced re-indexing
As a result of the site promotion over 5 months, we see improvements (in June 2021 compared to February 2021):
Organic traffic had a gradual increase (from 239 to 651 per week, + 172.38% growth);
More potential buyers started coming to the site. The fact that these are buyers is evidenced by the completion of orders through the cart. Moreover, visitors became more actively engaged with the company's contact information;
The control profile of the site was strengthened: 56 links were obtained from 21 trusted donors.
SEO is a constant, systematic approach, and if there are gaps in payment that cause delays in content production and link profile, then results are slowed down, and in the worst case - rolled back...
Promotion work
Category names have been corrected. It was difficult to understand from the name what the visitor would see after the transition.
A template for generating meta tags for category pages and product cards has been set up, as the client’s tags did not reflect either the intent of the query or the competitive advantages of the company.
The site has duplicate H1 tags - this could negatively affect promotion (more details about the problem).
In the categories, this error was corrected by selecting relevant keywords and renaming.
In the product positions, a unique identifier was added after the name.
The "About the Company" page was optimized (headings, images added, text slightly corrected). Previously, the page looked like a sheet of text.
A seasonality matrix was compiled, and the pages for processing were selected exclusively based on statistical data.
Gradually, specialists increased the number of links and optimized category pages.
IMPORTANT. The client proofread each text, made their corrections, thereby increasing the expertise of the material. No SEO specialist, and even more so a copywriter, knows the business as well as the owner.
To understand whether the site is being promoted in the right direction, regular analysis is necessary. For these purposes, Google Analytics and Google Search Console were connected.
Data collection on purchases and transactions (e-commerce) was set up in analytics.
The company was registered in Google My Business. If the business has a physical address, it must be present on Google Maps.
Planned increase of link mass
Analysis of traffic-generating queries;
Selection of queries for the technical specifications for external articles;
Control of article placement on donor sites.
At the same time, we add useful text materials and images for users to the category pages of the online store.
Text analysis of queries (volume, relevant words and phrases)
Selection of key phrases
Selection of related words
Selection of anchors for outgoing links
Checking text compliance with technical specifications
Spelling check
Uniqueness check
Content check
Placement
Forced re-indexing
As a result of the site promotion over 5 months, we see improvements (in June 2021 compared to February 2021):
Organic traffic had a gradual increase (from 239 to 651 per week, + 172.38% growth);
More potential buyers started coming to the site. The fact that these are buyers is evidenced by the completion of orders through the cart. Moreover, visitors became more actively engaged with the company's contact information;
The control profile of the site was strengthened: 56 links were obtained from 21 trusted donors.
SEO is a constant, systematic approach, and if there are gaps in payment that cause delays in content production and link profile, then results are slowed down, and in the worst case - rolled back...
Dnepr 
Available for hire