Facebook remarketing for an online electronics store
About the client
The client is engaged in the sale of electronics and household appliances (smartphones, laptops, mobile accessories, gadgets for them, and more). They have a network of offline store branches and an online store with delivery across Ukraine. They are an official distributor of many well-known brands, offering installment plans and credit for purchases, as well as providing an official warranty.
The client came to us after an audit of Google Ads campaigns, in which we pointed out errors and showed growth points, including in Facebook.
Input data:
Monthly advertising budget - $200;
Geotargeting - Ukraine, excluding Crimea;
Network - Facebook;
Display time - 24/7;
Goal: Increase sales.
Tasks:
Set up profitable advertising on Facebook and continue working on its optimization;
Correctly set up Facebook Pixel;
Set up a new Facebook Catalog;
Link Pixel and Catalog to the account.
First stage of project setup
Before the setup, an analysis of the target audience was conducted. The most financially capable audience, according to Google Analytics data, were young people aged 25-34, regardless of gender. Given the limited budget, it was decided not to spread the budget thin and focus specifically on this audience.
We set up a dynamic remarketing campaign targeting users who visited certain pages of the site but did not make purchases in the last 14 days.
Optimization work on the project
We modified the ad template to make it more informative.
We adjusted the targeting to users who visited certain pages of the site but did not make purchases in the last 5 days instead of 14 days, and launched such a campaign in A/B testing mode, thereby increasing ROAS.
Summary of targeted advertising:
Transactions: 173
Average transaction price: $9.63
Conversion rate: 0.64%
Revenue according to ecommerce data: $20,199.13
Margin: 10%
Advertising expenses: $1,666.28
Gross profit: $2,019.91
ROMI (return on marketing investment) based on gross profit: 21% (only according to cart data, excluding phone sales).
After ten months of collaboration, we increased the number of clients by 42% and revenue by 64%. The goals set before us have been achieved: the advertising campaign is profitable under a limited budget.
The client is engaged in the sale of electronics and household appliances (smartphones, laptops, mobile accessories, gadgets for them, and more). They have a network of offline store branches and an online store with delivery across Ukraine. They are an official distributor of many well-known brands, offering installment plans and credit for purchases, as well as providing an official warranty.
The client came to us after an audit of Google Ads campaigns, in which we pointed out errors and showed growth points, including in Facebook.
Input data:
Monthly advertising budget - $200;
Geotargeting - Ukraine, excluding Crimea;
Network - Facebook;
Display time - 24/7;
Goal: Increase sales.
Tasks:
Set up profitable advertising on Facebook and continue working on its optimization;
Correctly set up Facebook Pixel;
Set up a new Facebook Catalog;
Link Pixel and Catalog to the account.
First stage of project setup
Before the setup, an analysis of the target audience was conducted. The most financially capable audience, according to Google Analytics data, were young people aged 25-34, regardless of gender. Given the limited budget, it was decided not to spread the budget thin and focus specifically on this audience.
We set up a dynamic remarketing campaign targeting users who visited certain pages of the site but did not make purchases in the last 14 days.
Optimization work on the project
We modified the ad template to make it more informative.
We adjusted the targeting to users who visited certain pages of the site but did not make purchases in the last 5 days instead of 14 days, and launched such a campaign in A/B testing mode, thereby increasing ROAS.
Summary of targeted advertising:
Transactions: 173
Average transaction price: $9.63
Conversion rate: 0.64%
Revenue according to ecommerce data: $20,199.13
Margin: 10%
Advertising expenses: $1,666.28
Gross profit: $2,019.91
ROMI (return on marketing investment) based on gross profit: 21% (only according to cart data, excluding phone sales).
After ten months of collaboration, we increased the number of clients by 42% and revenue by 64%. The goals set before us have been achieved: the advertising campaign is profitable under a limited budget.
Dnepr 
Available for hire