Increased the number of leads by 67%, less than a year
About the client:
The company has been supplying rubber and asbestos products from leading manufacturers in Russia and Ukraine for over 15 years. It has a warehouse with a wide range of products, allowing for orders to be fulfilled in the shortest possible time. It provides qualified consultation and selects products based on the client's tasks.
Input data:
Monthly advertising budget: initially 3,000 UAH, later increased to 7,000 UAH;
Geotargeting - Ukraine, excluding Crimea;
Network - Google Ads + Google Merchant;
Showtime - 24/7;
Tracking the effectiveness of contextual advertising through submitted forms and calls using Google Analytics.
First stage of project setup
In the first stage, a search campaign was created for Ukraine. We collected search queries separately for all advertised products and launched dynamic product ads to not miss the opportunity to show ads for low-frequency keywords. For each group, we created 3 unique ads.
Optimization work on the project
Quality optimization of advertising campaigns was carried out to attract a more targeted audience.
Ad texts were changed. They were made more specific and engaging. Unique Selling Proposition (USP), promotions, and discounts were indicated.
CPC was increased for keywords that provided better behavioral factors.
A list of negative keywords was worked out. Irrelevant queries were excluded.
The ad display schedule was changed.
Bid adjustments for mobile devices were used +25.
Summary:
Advertising expenses: 49,127.25 UAH.
Clicks: 23,887.
Leads: 453.
Average cost per lead: 108.44 UAH.
Lead conversion rate: 1.9%.
After eleven months of collaboration with the client, we were able to increase the number of buyers by 67%. The goals set before us have been achieved: the advertising campaign is generating profit under a limited budget. Currently, we continue to work with the account, scaling the results obtained.
The company has been supplying rubber and asbestos products from leading manufacturers in Russia and Ukraine for over 15 years. It has a warehouse with a wide range of products, allowing for orders to be fulfilled in the shortest possible time. It provides qualified consultation and selects products based on the client's tasks.
Input data:
Monthly advertising budget: initially 3,000 UAH, later increased to 7,000 UAH;
Geotargeting - Ukraine, excluding Crimea;
Network - Google Ads + Google Merchant;
Showtime - 24/7;
Tracking the effectiveness of contextual advertising through submitted forms and calls using Google Analytics.
First stage of project setup
In the first stage, a search campaign was created for Ukraine. We collected search queries separately for all advertised products and launched dynamic product ads to not miss the opportunity to show ads for low-frequency keywords. For each group, we created 3 unique ads.
Optimization work on the project
Quality optimization of advertising campaigns was carried out to attract a more targeted audience.
Ad texts were changed. They were made more specific and engaging. Unique Selling Proposition (USP), promotions, and discounts were indicated.
CPC was increased for keywords that provided better behavioral factors.
A list of negative keywords was worked out. Irrelevant queries were excluded.
The ad display schedule was changed.
Bid adjustments for mobile devices were used +25.
Summary:
Advertising expenses: 49,127.25 UAH.
Clicks: 23,887.
Leads: 453.
Average cost per lead: 108.44 UAH.
Lead conversion rate: 1.9%.
After eleven months of collaboration with the client, we were able to increase the number of buyers by 67%. The goals set before us have been achieved: the advertising campaign is generating profit under a limited budget. Currently, we continue to work with the account, scaling the results obtained.
Dnepr 
Available for hire