Effective advertising of auto parts
About the client:
The client sells auto parts wholesale and retail from a warehouse in Zaporizhzhia across Ukraine. Available - parts for various car brands at low prices. The company provides guarantees and sells not only original parts but also their analogs from other well-known brands. The range of products is constantly growing and being updated.
Input data:
Monthly advertising budget - 5,000 UAH;
Geotargeting - Ukraine, except for Crimea;
Network - Google Ads, specifically the client needs the setup of a shopping campaign;
Showtime - 24/7;
Tracking the effectiveness of contextual advertising by transactions and calls from Google Analytics.
Goal - to increase sales.
Project work
Since some product groups had different margins, we separated the products of those groups into individual campaigns. This makes it easier to track them and allows for quick responses to metrics and adjustments to the bidding strategy as needed.
Next, we compared the standard and smart shopping campaigns, alternating them for 10 days of operation. In conclusion, we transitioned all standard product campaigns to smart ones.
We launched a dynamic remarketing campaign, but it turned out that with the presence of a smart shopping campaign, its effectiveness decreases significantly: the "smart" also uses the principles of dynamic remarketing display, and it has a higher priority for impressions.
Once a week, we managed the strategy manually to reduce the cost of potential clients and increase the conversion rate, removing unprofitable products according to the scheme chosen with the client.
Work on the account has been ongoing since December 2020 to the present day.
Results of advertising efforts:
Transactions 1635
Leads, excluding transactions: 2925 (according to the client, there were also many sales by phone, as customers want to receive consultation before purchasing).
Average transaction price: 38.53 UAH.
Conversion rate: 1.27%.
Revenue according to ecommerce data: 707,265.59 UAH.
Margin: 27%.
Advertising expenses: 63,009.94 UAH.
Gross profit: 707,265.59 * 0.27 = 190,961.70 UAH.
ROMI (return on marketing investment) based on gross profit: (190,961.70 - 63,009.94) / 63,009.94 * 100% = 203%.
Client's comment: "In the four months since launching your advertising, I am already looking for the fifth person to hire." We consider it a compliment.
The client sells auto parts wholesale and retail from a warehouse in Zaporizhzhia across Ukraine. Available - parts for various car brands at low prices. The company provides guarantees and sells not only original parts but also their analogs from other well-known brands. The range of products is constantly growing and being updated.
Input data:
Monthly advertising budget - 5,000 UAH;
Geotargeting - Ukraine, except for Crimea;
Network - Google Ads, specifically the client needs the setup of a shopping campaign;
Showtime - 24/7;
Tracking the effectiveness of contextual advertising by transactions and calls from Google Analytics.
Goal - to increase sales.
Project work
Since some product groups had different margins, we separated the products of those groups into individual campaigns. This makes it easier to track them and allows for quick responses to metrics and adjustments to the bidding strategy as needed.
Next, we compared the standard and smart shopping campaigns, alternating them for 10 days of operation. In conclusion, we transitioned all standard product campaigns to smart ones.
We launched a dynamic remarketing campaign, but it turned out that with the presence of a smart shopping campaign, its effectiveness decreases significantly: the "smart" also uses the principles of dynamic remarketing display, and it has a higher priority for impressions.
Once a week, we managed the strategy manually to reduce the cost of potential clients and increase the conversion rate, removing unprofitable products according to the scheme chosen with the client.
Work on the account has been ongoing since December 2020 to the present day.
Results of advertising efforts:
Transactions 1635
Leads, excluding transactions: 2925 (according to the client, there were also many sales by phone, as customers want to receive consultation before purchasing).
Average transaction price: 38.53 UAH.
Conversion rate: 1.27%.
Revenue according to ecommerce data: 707,265.59 UAH.
Margin: 27%.
Advertising expenses: 63,009.94 UAH.
Gross profit: 707,265.59 * 0.27 = 190,961.70 UAH.
ROMI (return on marketing investment) based on gross profit: (190,961.70 - 63,009.94) / 63,009.94 * 100% = 203%.
Client's comment: "In the four months since launching your advertising, I am already looking for the fifth person to hire." We consider it a compliment.
Dnepr 
Available for hire