SEO audit and adjustments for the WooCommerce fireplace store
Search Engine Optimization (SEO) 223 USDOnline store for heating equipment (fireplaces, stoves, inserts, boilers, chimneys, grills, tandirs) on WordPress + WooCommerce, Odesa. Role: SEO audit and technical adjustments.
Results (Google, Odesa region):
– The "tandirs" category ranked in the top Google for several commercial queries
– "tandir odesa" — position ~6, "lid for tandir" — top-5
– "buy tandir in odesa", "tandir buy odesa" — top-7
– Increase in clicks and impressions for the tandir cluster (according to Search Console)
Stack: WordPress + WooCommerce, Woodmart theme, Elementor.
What has been done:
– Comprehensive SEO audit of the store with prioritization of errors
– Analysis of the structure of a large catalog (categories, subcategories, filters by brands and parameters)
– Technical adjustments for WooCommerce: categories, product cards, product microdata
– Processing of metadata, H1–H3 headings, SEO-friendly URLs according to niche semantics
– SEO texts for category pages and the main page (E-E-A-T, natural Ukrainian)
– FAQ blocks with structured data (FAQ schema)
– Internal linking between categories, products, and service pages
– Analytics setup (Google Tag Manager), conversion tracking
– Technical adjustments for speed and correct indexing
Directions: SEO audit, technical SEO, WooCommerce, on-page, local SEO, content, Schema.org.
#seo #seoaudit #woocommerce #wordpress #technicalseo #ecommerce #localseo #schema.org
Results (Google, Odesa region):
– The "tandirs" category ranked in the top Google for several commercial queries
– "tandir odesa" — position ~6, "lid for tandir" — top-5
– "buy tandir in odesa", "tandir buy odesa" — top-7
– Increase in clicks and impressions for the tandir cluster (according to Search Console)
Stack: WordPress + WooCommerce, Woodmart theme, Elementor.
What has been done:
– Comprehensive SEO audit of the store with prioritization of errors
– Analysis of the structure of a large catalog (categories, subcategories, filters by brands and parameters)
– Technical adjustments for WooCommerce: categories, product cards, product microdata
– Processing of metadata, H1–H3 headings, SEO-friendly URLs according to niche semantics
– SEO texts for category pages and the main page (E-E-A-T, natural Ukrainian)
– FAQ blocks with structured data (FAQ schema)
– Internal linking between categories, products, and service pages
– Analytics setup (Google Tag Manager), conversion tracking
– Technical adjustments for speed and correct indexing
Directions: SEO audit, technical SEO, WooCommerce, on-page, local SEO, content, Schema.org.
#seo #seoaudit #woocommerce #wordpress #technicalseo #ecommerce #localseo #schema.org