SEO audit and adjustments for the WooCommerce fireplace store

Search Engine Optimization (SEO) 223 USD
Job 11 of 98
Online store for heating equipment (fireplaces, stoves, inserts, boilers, chimneys, grills, tandirs) on WordPress + WooCommerce, Odesa. Role: SEO audit and technical adjustments.

Results (Google, Odesa region):
– The "tandirs" category ranked in the top Google for several commercial queries
– "tandir odesa" — position ~6, "lid for tandir" — top-5
– "buy tandir in odesa", "tandir buy odesa" — top-7
– Increase in clicks and impressions for the tandir cluster (according to Search Console)

Stack: WordPress + WooCommerce, Woodmart theme, Elementor.

What has been done:
– Comprehensive SEO audit of the store with prioritization of errors
– Analysis of the structure of a large catalog (categories, subcategories, filters by brands and parameters)
– Technical adjustments for WooCommerce: categories, product cards, product microdata
– Processing of metadata, H1–H3 headings, SEO-friendly URLs according to niche semantics
– SEO texts for category pages and the main page (E-E-A-T, natural Ukrainian)
– FAQ blocks with structured data (FAQ schema)
– Internal linking between categories, products, and service pages
– Analytics setup (Google Tag Manager), conversion tracking
– Technical adjustments for speed and correct indexing

Directions: SEO audit, technical SEO, WooCommerce, on-page, local SEO, content, Schema.org.

#seo #seoaudit #woocommerce #wordpress #technicalseo #ecommerce #localseo #schema.org