SEO audit of websites: technical and external analysis

SEO audit of the website: technical and external analysis for increasing visibility
Goal: Identify growth points, technical errors, and external factors affecting positions and traffic
Result: Detailed audit with priorities and recommendations for further promotion

# How is an SEO audit conducted?

The audit consists of **2 key stages**, which provide a complete picture of the website's condition.

1. Technical SEO audit

Analysis of the internal state of the website and its readiness for promotion:
* indexing of pages and correctness of structure
* checking robots.txt and sitemap.xml
* analysis of URL structure
* duplicates of pages and meta tags
* loading speed and Core Web Vitals
* mobile adaptation
* internal linking
* correctness of headings (H1–H6)
* basic content and SEO elements check

2. External SEO analysis
Assessment of factors that affect the trust and authority of the website:
* analysis of external links (quality and quantity)
* checking the anchor list
* analysis of donors and potential risks
* presence and condition of reviews (Google, platforms, directories)
* competitive environment in search results
* overall assessment of the website's reputation

- What does the client receive?
* structured report with issues and recommendations
* priorities: what to fix **first**, and what can be postponed
* basis for SEO promotion or contractor control

Ready to conduct an SEO audit of your website — write to get an audit of your project.

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