Google Shopping product advertising setup | Souvenir products

Task: increase sales through Google Shopping for an online souvenir store and optimize advertising costs using Performance Max (PMax) campaigns.

What has been done:
- Prepared and set up the product feed for Google Merchant Center.
- Optimized product descriptions and images to enhance ad relevance.
- Launched advertising campaigns in Google Shopping using PMax for automated bid optimization.
- Conducted performance analysis and regular campaign optimization based on results.

Results:
- The number of inquiries increased by 150%.
- Return on Advertising Spend (ROAS) increased by 140%.
- Cost per conversion decreased by 33%.
The Google Shopping campaign using PMax helped achieve stable sales growth while optimizing advertising costs.