Targeted advertising for an online store | Meta Ads | ROAS 10.6

Case: Targeted advertising for an online wallpaper store

Channel: Facebook/Instagram Ads
Goal: Selling products through the website (shopping cart)
Result: ROAS 10.61 in the first month of operation

Online wallpaper store. The task was to attract traffic from Facebook and Instagram without overloading the sales department by directing users to place orders independently through the website's shopping cart.

What was done
Product advertising was launched in Meta Ads with a focus on eCommerce sales: cold audiences (interests + lookalike) and retargeting of website visitors and users who added products to their shopping cart. The main focus was on visuals of interiors with wallpaper and a simple path to purchase.

Result
In the first month of operation, the advertising campaign showed a ROAS of 10.61. Most orders were placed directly through the website, which reduced the workload on managers and automated the sales process.

Conclusion
Properly configured product advertising in Meta Ads allows you to effectively sell products online, rather than just collecting requests.

- If you want to set up product advertising in Meta Ads, please contact me.