SEO: case for GOKaif website

SEO case for GOKaif website - https://gkaif.com.ua/

Project goal https://gkaif.com.ua/:
Increase organic traffic, improve website visibility in search engines, and grow sales by attracting new customers.

Initial data:
1. The site had limited visibility in search engines due to high competition in the niche.
2. Lack of optimization of landing pages for commercial keywords.
3. Insufficient backlink profile.
4. Limited loading speed of the mobile version of the site.

Work performed:
1. Market and competitor analysis:
- Conducted analysis of main competitors in the sex toy niche (site structure, keywords, content strategy).
- Identified high-potential organic queries ("buy sex toys", "toys for adults", "women's sex toys", etc.).
2. Website optimization:
- Technical SEO:
- Fixed technical errors (404, redirects, duplicate pages).
- Improved page load speed through image optimization and caching.
- Added SSL certificate to increase user and search engine trust.
- On-page SEO:
- Optimized meta tags (title, description) based on semantic core.
- Created unique texts for main categories ("Sex toys for couples", "Intimate products for women", etc.).
- Implemented microdata for products (schema.org).
- Content marketing:
- Launched a blog with useful articles ("How to choose your first sex toy", "Benefits of intimate products for health").
- Engaged professional copywriters to create content aligned with the target audience's interests.
3. Backlink work:
- Conducted an audit of existing links.
- Developed a link-building strategy:
- Publishing articles on niche portals.
- Comments on high-authority forums and blogs.
- Collaboration with bloggers in the intimate sphere.

Results (after 6 months):
1. Traffic growth:
- Organic traffic increased by 135%.
- Number of unique visitors — from 600 to 2000 per month.
2. Improved search rankings:
- Top-5 keywords: 35% of all selected words.
- Top-10 keywords: 60%.
3. Conversion:
- Improved conversion rate by 2% due to user-friendly site structure and faster loading.
- Growth in orders through the site by 75%.
4. Other metrics:
- Reduced bounce rate by 15%.
- Increased average time on site from 1:30 minutes to 3:20 minutes.