SEO: for a Canadian online store 89

SEO case for a Canadian online store 89

Project goal https://89main.ca/:
Canadian online store 89 specializes in selling merchandise, souvenirs, plush toys, and other gift items. The project's goal was to increase organic traffic, improve search engine rankings, and raise brand awareness.

Objectives:
1. Increase the site's visibility in Canadian search engines.
2. Attract organic traffic to boost sales.
3. Optimize key pages for target queries.

Actions taken:
1. Niche and competitor analysis:
- Conducted keyword research focusing on seasonal queries such as holiday gifts.
- Identified main competitors in the souvenir product niche.
2. Site optimization:
- Wrote and updated meta tags (title, description) for key pages.
- Added semantically relevant keywords into category and product texts.
- Improved internal linking to transfer authority between pages.
3. Technical SEO:
- Fixed URL structure errors.
- Optimized page load speed.
- Added microdata markup for products, which contributed to displaying as "rich snippets" in search results.
4. Content marketing:
- Created a blog where useful articles about gift ideas, plush toy care, etc., were published.
- Used content to attract long-tail search queries.
5. Backlink building:
- Attracted thematic links from local Canadian sites.
- Engaged with bloggers and partners to obtain quality backlinks.

Results:
1. Organic traffic:
During the period from February 2025 to May 2025, organic traffic increased.
- In February, 614 clicks were received with 20.5k impressions.
- In April–May, the number of clicks was 588, and impressions increased to 27.7k.
2. Average position:
- In February, the average position was 23.8, and by May, it changed to 33.7, indicating competition for high-frequency queries.
3. CTR improvement:
- Meta tag optimization yielded results: the average CTR increased to 3% in February, higher than the 2.1% in April.

Conclusions:
- The main growth in impressions and clicks occurred during the spring period due to effective content and technical optimization.
- Competition for top positions forced a focus on high-quality content and link building.
- Continuing active SEO campaigns, we expect stable growth in organic traffic and conversions.

Recommendations:
- Continue regular blog updates focusing on trends.
- Expand semantics to attract more search queries.
- Concentrate on improving the average position for main keywords.