SEO Case of Internet Furniture

Online store of furniture and accessories for repair.A fairly high competitive niche in the release of the search system Google Ukraine as by the main categories and goods positions, in the top of the search are such competitors as taburetka.ua, epicentr.ua.
CMS: Shopmakers
Information after the primary analysis of the site (thesis):
• Admission to the project: June 2020.• Weak dynamics of site visibility, landing positions and lack of advertising.• A large number of “small” keywords, following which the site is indexed in the search edition.• The absence of quality expert content, obsolete key phrases, not quality-filled main targets of the tag, the absence of a blog news, the absence of quality category collaboration, and the lack of number of categories under the site’s commercial positions.• A large number of technical errors of a variety of nature: from 404 Not Found errors and low-speed page downloads according to Google Page Speed, to missing rel="canonical" tags, and unoptimized pagination pages.The goal: complete technical SEO + technical optimization of the site; complete cleaning of the site from technical errors; increasing the speed of the site loading; improving the usability and supplementation of the structure; going to the top-10 of the Google search system for key queries on categories and products; cleaning of dirty key phrases; increasing the expertise of the content.Results to:
Data according to the analytical tools:
Dynamics of Keywords:

- Keywords before admission to work: 122 thousand.+ (a large number of waste keys)
- Keywords by August 2023: 109 thousand (actual keys).Keywords Top 10:

- Keywords in TOP-10 before admission to work: 1719
- Keywords by August 2023: 5945


3) The number of keywords in the dynamics of the top edition:

Top 1 : 233
Top 3 is 625;
- Top 5 : 957
Top 10 is 4137.Result: the key phrase "The shop shop in the room" - the site occupies the TOP-2 search edition.The frequency of this key phrase is: 880 according to the Serpstat tool.4) Total number of visits to the site:

- Before the acceptance of the site to work (from the full launch): 27 thousand.Transition to June 2022.- After the start of the work: 284 385 thousand.Transitions to August 2023 (according to Google Analytics data).The number is 141.Googles are based on Google Organic and Direct.Monthly traffic of the site:

- Up to: 2 000 - 4 000+
- After: 12 000+

#it-seo #SEO specialist #audit