SEO & Growth | Apple Devices E-commerce (Yii2)

Goal:
Recover and scale an underperforming e-commerce website in a highly competitive niche.

Starting Point:
— website after a previous agency with poor results
— low-quality backlinks
— weak SEO optimization
— strong competitors (10+ years in the market)

Solution:
— full SEO strategy development
— semantic core creation for all pages (products, categories, main pages)
— on-page optimization (titles, descriptions, content)
— ongoing content strategy (SEO articles)
— competitor analysis and monthly optimization plan
— integration with social media (Instagram, Facebook)

Technical Improvements (in collaboration with development):
— migration to Yii2 framework
— performance and speed optimization
— mobile and desktop adaptation
— CRM system implementation
— user account system
— competitor price parsing
— bonus system and trade-in functionality

Approach:
— focusing on long-term SEO growth
— building high-quality structure and content
— improving user experience and site performance
— combining SEO with social media support

Outcome:
— top positions in Google for multiple key queries
— outperformed long-established competitors
— significant increase in organic traffic
— strong foundation for long-term growth

Key point:
The project demonstrates recovery, scaling, and competitive growth in a highly saturated niche.

Additional:
Long-term collaboration including SEO, SMM, and product growth.