SEO Optimization and Etsy Ads (wooden children's toys)

A client approached me, an Etsy shop selling children's toys and wooden decor for children's rooms.

Problem: sales volume has decreased threefold compared to last year.
Goal: find a new profitable product that will sell well and generate profit.

I conducted SEO optimization of listings, analyzed main competitors in the niche, set up an Etsy Ads campaign, and removed irrelevant tags.

Result: sales increased four times, and the overall ROAS (return on ad spend) reached 11.7.