SEO optimization of Online Store for Garden and Welding Equipment

Results for 6 months
Organic traffic increased by 2.5 times: from 600 to 1,700 unique users per month.

The number of key queries in the TOP-10 doubled.

The index of indexed words grew from 19,000 to 22,000.

Currently, SEO promotion provides the main flow of visitors. I can send a portfolio with details from Google Analytics and a list of keywords in the TOP-10 upon request.

Work performed
1. Internal optimization
Technical audit: identifying and fixing all errors (broken links, incorrect redirects, indexing and speed issues).

Keyword clustering: gathering semantic core, including LSI phrases, and distributing them across pages.

SEO content: preparing technical specifications for copywriters, writing, and publishing optimized texts.

Internal linking: setting up logical connections between pages for even distribution of weight.

2. External optimization (Link Building)
Competitor profile analysis

Prepared a database of donor sites with the number of backlinks and types (dofollow/nofollow).

Anchor distribution: branded, key, and anchorless.

Link building strategy

Developed a detailed plan for monthly growth of link mass based on competitor dynamics analysis.

Budgeting

Estimated approximate monthly budget for implementing the link strategy.

Business benefits
Rapid growth of traffic and visibility in search engines.

Process transparency: the client sees specific metrics and investments.

Scalability: the ability to expand semantics and backlink profile.

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