SEO optimization

Conducted a technical audit of the website, checked indexing, meta-tags, status codes, created technical recommendations for developers.
Optimized pages for search queries: wrote meta-tags, structured content, added keywords, improved internal linking.
Collected semantic core, formulated technical specifications for SEO articles, independently created and optimized texts according to search intent.
Analyzed competitors' backlink profiles, formed anchor lists, published guest articles on relevant platforms.
Analyzed page performance in GA4 and GSC, built reports, identified growth points and ranking issues.