SEO promotion of the logistics company DIFFREIGHT
Stages of Work
Initially, a website audit was conducted, assessing functionality, structure, technical condition, and analyzing the performance indicators of the web resource. Before starting the work, the traffic level was recorded at 35 clicks/day, which is a low indicator for this segment.
At the same time, the main competitors of the company were studied, their strengths and weaknesses, which allowed formulating competitive advantages for DiFFreight.
Based on the collected information about the website and the competitive environment, an SEO promotion strategy was developed, and steps for redesign were outlined. Over the course of 3 months, the following activities were implemented:
creating new landing pages as part of the redesign in accordance with new freight transportation directions;
working with textual content, which included gathering a semantic core, writing relevant, unique, optimized texts for landing pages;
analyzing the backlink profile and developing a strategy for gradually increasing the link mass.
In the following 3 months after the redesign was completed, work on the website continued in the following areas:
a detailed technical audit of the website to identify errors and increase loading speed;
eliminating identified errors and shortcomings;
expanding the semantic core and further writing optimized textual content for the company's activity pages;
working with the blog: gathering a semantic core for informational articles and writing informative, relevant texts for subsequent publication in the blog;
beginning to implement a link-building strategy and obtaining the first external links from authoritative platforms.
Results of the First Half-Year
The interim results from the first half-year of intensive work on the web resource were evident. In particular, daily traffic increased to 150 clicks. Considering that all efforts were aimed at attracting organic traffic, this also allowed increasing CRT indicators and improving the website's positions in search results.
Analysis of Changes in Search Traffic Over Two Quarters
The chart shows how visibility and engagement in search increased due to the use of an effective SEO strategy. For this, data from Google Search Console for three months from December 26, 2024, to March 25, 2025, was compared with the previous quarter—from September 26 to December 25, 2024.
The total number of clicks significantly increased—from 31.8 thousand to 53.2 thousand, confirming the growth of user engagement from organic search results.
The number of impressions also grew—from 2.22 million to 2.78 million, indicating improved keyword positions and broader visibility in search results.
The average CTR rose from 1.4% to 1.9%, and the average position of the website in search results improved from 21.3 to 18.3. This indicates greater content effectiveness and higher search positions.
Overall, the chart demonstrates a growth trend across all key SEO indicators, confirming the effectiveness of the chosen promotion strategy.
Initially, a website audit was conducted, assessing functionality, structure, technical condition, and analyzing the performance indicators of the web resource. Before starting the work, the traffic level was recorded at 35 clicks/day, which is a low indicator for this segment.
At the same time, the main competitors of the company were studied, their strengths and weaknesses, which allowed formulating competitive advantages for DiFFreight.
Based on the collected information about the website and the competitive environment, an SEO promotion strategy was developed, and steps for redesign were outlined. Over the course of 3 months, the following activities were implemented:
creating new landing pages as part of the redesign in accordance with new freight transportation directions;
working with textual content, which included gathering a semantic core, writing relevant, unique, optimized texts for landing pages;
analyzing the backlink profile and developing a strategy for gradually increasing the link mass.
In the following 3 months after the redesign was completed, work on the website continued in the following areas:
a detailed technical audit of the website to identify errors and increase loading speed;
eliminating identified errors and shortcomings;
expanding the semantic core and further writing optimized textual content for the company's activity pages;
working with the blog: gathering a semantic core for informational articles and writing informative, relevant texts for subsequent publication in the blog;
beginning to implement a link-building strategy and obtaining the first external links from authoritative platforms.
Results of the First Half-Year
The interim results from the first half-year of intensive work on the web resource were evident. In particular, daily traffic increased to 150 clicks. Considering that all efforts were aimed at attracting organic traffic, this also allowed increasing CRT indicators and improving the website's positions in search results.
Analysis of Changes in Search Traffic Over Two Quarters
The chart shows how visibility and engagement in search increased due to the use of an effective SEO strategy. For this, data from Google Search Console for three months from December 26, 2024, to March 25, 2025, was compared with the previous quarter—from September 26 to December 25, 2024.
The total number of clicks significantly increased—from 31.8 thousand to 53.2 thousand, confirming the growth of user engagement from organic search results.
The number of impressions also grew—from 2.22 million to 2.78 million, indicating improved keyword positions and broader visibility in search results.
The average CTR rose from 1.4% to 1.9%, and the average position of the website in search results improved from 21.3 to 18.3. This indicates greater content effectiveness and higher search positions.
Overall, the chart demonstrates a growth trend across all key SEO indicators, confirming the effectiveness of the chosen promotion strategy.
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Ganna Maltseva
 Odessa 109 1
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Available for hire
112 Safes completed
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On the service 7 years
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