Certification under the "Commodity Advertising" program

Certification in the "Product Advertising Based on Artificial Intelligence" program means that I can:

-describe the main recommendations for business development in retail using Google;

-explain how product advertising works;

-emphasize the importance of rules in the ecosystem of commercial advertising;

-highlight the main components of Google Shopping rules;

-discuss how the capabilities of Merchant Center and product feeds help implement a trading strategy;

-choose the type of shopping campaign to achieve marketing goals;

-describe how maximum efficiency campaigns for retail and product ads help attract more customers.