Set of advertising banners for Ray-Ban smart glasses

Development of a series of adaptive advertising banners for a technological product, where the main task was to create a minimalist and modern design with a clear visual hierarchy. Within the project, a unified stylistic package was developed in five popular formats, including square, vertical, and horizontal options, which are fully ready for use in targeted advertising and contextual media networks. The visual solution is based on a combination of a clean light background with a technological blue gradient, which perfectly emphasizes the innovation and premium quality of the gadget. All elements of the composition work to enhance conversion: a realistic depiction of the product with shadows attracts attention, concise typography is easily readable in seconds, and the contrasting green call-to-action button focuses the gaze and stimulates clicks. Thanks to thoughtful framing and maintaining air balance in each resize, the banners look harmonious and professional in any size.