Advertising banners for a business meeting

Development of a series of adaptive banners to announce the business event of ABC Logistics, dedicated to optimizing supply chains. The main task of the project was to create a restrained yet prestigious and professional visual style that instills trust in the business audience and clearly conveys information about the speaker and the event. The set has been successfully adapted to five different formats for effective use in targeted advertising, social media, and partner platforms. The color palette is based on deep, muted shades of green, emphasizing stability and expertise in the logistics field. The compositional solution is based on the integration of the speaker's portrait into graphic abstract forms, which add dynamism to the design without overwhelming it. All text blocks, including the meeting topic, date, location, and speaker's credentials, are structured into panels and have impeccable typographic hierarchy, making key data easily readable even on minimal-sized banners.