Set of advertising banners for an aesthetic cosmetology clinic
Development of a series of adaptive banners for advertising the cosmetic services of the Dermalux brand, aimed at attracting new clients through a special offer. The visual concept of the project is built around the aesthetics of purity, freshness, and natural beauty, which is critically important for the beauty industry and skin health. The set of creatives is professionally adapted to five key advertising formats, maintaining the perfect balance between the model's image, product shot, and textual highlights in each resize. The main slogan is highlighted in an elegant serif font that adds a premium feel to the design and is placed on a semi-transparent blurred panel with a frosted glass effect, ensuring excellent readability on any background. Marketing elements — the clinic's name, a clear promotional offer with a discount, and the Instagram handle — are integrated into a single information block that does not overload the composition. The use of high-quality visuals of a model with perfect skin combined with a soft light background creates a high level of trust in the brand and encourages potential clients to book a procedure.