Set Search Ads to Increase Sales

Setting a search campaign for the services of the special rental. Technical
Works were performed:
Analysis of the customer’s website;
- Analysis of competitors' websites, as well as advertising advertisements;
a semantic core;
Each group has 3 ads.
connected analytics;
Budget management, as well as the adjustment of interest rates;
testing of advertisements;
the list of keywords/minus words;
Optimize the advertising campaign.