Settings of the search campaign + KMS "Books of Fashion"

Buyer - a website for selling books about fashion and style;
The project’s objectives are to set the context and CMS campaigns to attract more customers from the advertising channel to increase sales.
Setting a search campaign for the services of the special rental. Technical
Works were performed:
Analysis of the customer’s website;
- Analysis of competitors' websites, as well as advertising advertisements;
a semantic core;
Each group has 3 ads.
connected analytics;
Analysis of the target audience;
Created advertising creations;
Budget management, as well as the adjustment of interest rates;
testing of advertisements;
the list of keywords/minus words;
Optimize the advertising campaign.