Setting up advertising in the Google Ads search network. boxy.ua
Our task is to attract clients whose value will not exceed 1200 UAH.
Initial data at the start:
Start of work: December 11, 2023
Initial traffic: 0
Region: Ukraine
Advertiser: Google ads
After testing numerous ad variations, bidding strategies, and audiences for 6 months, I was able to achieve a cost of 834 UAH per new customer, which is lower than the value set by the owner, meaning that the investments are paying off, which is the main success indicator for a marketing cpc specialist. It is also worth noting that the average customer lifetime in this niche is about 6 purchases, with an average purchase value of 1729.47 UAH.
Work with the client continues at the moment.
Full version at the link
https://docs.google.com/document/d/1-mVU8TmskrpI2JufTvTM5HLE-itOqcn0Hmn-ivYH0wA/edit?usp=sharing
Initial data at the start:
Start of work: December 11, 2023
Initial traffic: 0
Region: Ukraine
Advertiser: Google ads
After testing numerous ad variations, bidding strategies, and audiences for 6 months, I was able to achieve a cost of 834 UAH per new customer, which is lower than the value set by the owner, meaning that the investments are paying off, which is the main success indicator for a marketing cpc specialist. It is also worth noting that the average customer lifetime in this niche is about 6 purchases, with an average purchase value of 1729.47 UAH.
Work with the client continues at the moment.
Full version at the link
https://docs.google.com/document/d/1-mVU8TmskrpI2JufTvTM5HLE-itOqcn0Hmn-ivYH0wA/edit?usp=sharing