Setting up and managing a company in Google Ads

Niche - sale of special equipment from Europe

Work done:

1. Connection of Google Analytics calculators and their basic settings
2. Collection of the basic semantic core (main words)
3. Breakdown of the collected core into groups of queries (clustering by topic)
4. Creation of unique relevant ads for each target group of keywords;
5. Collection of negative keywords for campaigns and groups
6. Add ad extensions to increase the volume of ads on the screen
7. Enter UTM tags if necessary for more accurate tracking of traffic sources and conversions.

Additional services:

1. Setup and launch of Google Shopping, Pmax, and Google Search
2. Setup of remarketing
3. Analytics and management of the advertising campaign