Setting up and managing a company in Google Ads

Niche - appliance repair (USA)

Work performed:

1. Connecting Google Analytics accounts and their basic settings
2. Collecting the basic semantic core (main keywords)
3. Breaking down the collected core into query groups (clustering by topic)
4. Creating unique relevant ads for each target keyword group;
5. Collecting negative keywords for campaigns and groups
6. Adding ad extensions to increase ad visibility on screen
7. Entering UTM tags if necessary for more accurate tracking of traffic sources and conversions.

Additional services:

1. Setting up and launching GDN (Google Display Network)
2. Setting up remarketing
3. Analytics and management of the advertising campaign