Setting up click tracking for the CTA button in GA4 and GTM
My role: GA4 and Google Tag Manager specialist.
Project description:
Set up custom event tracking in Google Analytics 4 for the "Learn More" button using Google Tag Manager.
What was implemented:
configured a trigger in GTM based on the Click Text condition
created a GA4 event to track clicks on the CTA button
passed a custom parameter button_text
set up a custom dimension in GA4 to store the text of the clicked button
verified the accuracy of data transmission through DebugView and Realtime reports
Project description:
Set up custom event tracking in Google Analytics 4 for the "Learn More" button using Google Tag Manager.
What was implemented:
configured a trigger in GTM based on the Click Text condition
created a GA4 event to track clicks on the CTA button
passed a custom parameter button_text
set up a custom dimension in GA4 to store the text of the clicked button
verified the accuracy of data transmission through DebugView and Realtime reports