Setting up contextual advertising

Niche - tea, coffee. Term - 3 months.
A promotion strategy has been developed:

- Launch of a Trade campaign with products priced above 100 UAH, since the price of products is not high, it is necessary to filter out low-margin products
- Launch of a campaign with maximum efficiency broken down by products
- Development of static creatives
- Testing campaigns for demand creation

I added scripts for search query analysis, optimization, and testing advertising campaigns to improve results.