Setting up Google Ads advertising for an online bicycle goods store

As part of the project for an online store specializing in the sale of bicycles and accessories, I completed the full setup and optimization of the advertising system.

What was done:

* Set up Google Tag Manager for accurate data transmission on clicks, views, and purchases;
* Configured Google Analytics 4 with conversion tracking and e-commerce events;
* Connected and optimized Google Merchant Center for displaying product ads;
* Optimized the product feed - added descriptions, improved titles and categories;
* Launched Shopping and Performance Max campaigns;
* Conducted analysis of search queries and adjusted bids to increase efficiency.

Results:
Increase in sales by 30% in the first month;
Reduction in cost per conversion by 25%;
Increase in ad CTR to 10%.