Setting up Google Ads conversion tracking through GTM
Implementation of a system for tracking target actions on the website mayuvse.com.ua to optimize advertising campaigns in Google Ads. Setting up a connection between the website and the advertising account to track actual sales.
What has been done:
Creation of conversions in Google Ads: Setting up goals for "Purchase," "Quick Order," and "Feedback" in the advertiser's account.
Integration via GTM:
Creation of Google Ads Conversion Tracking tags.
Setting up the Conversion Linker tag for correct data collection across different browsers.
Creation of triggers for clicks on order buttons (via ID or button classes).
Verification of correctness: Testing conversion triggers in GTM Preview mode and checking the status "Active" in the Google Ads account.
Result: The advertising system receives accurate data on orders, allowing Google Ads' automated strategies to find more buyers at a lower cost.
What has been done:
Creation of conversions in Google Ads: Setting up goals for "Purchase," "Quick Order," and "Feedback" in the advertiser's account.
Integration via GTM:
Creation of Google Ads Conversion Tracking tags.
Setting up the Conversion Linker tag for correct data collection across different browsers.
Creation of triggers for clicks on order buttons (via ID or button classes).
Verification of correctness: Testing conversion triggers in GTM Preview mode and checking the status "Active" in the Google Ads account.
Result: The advertising system receives accurate data on orders, allowing Google Ads' automated strategies to find more buyers at a lower cost.