Setup of targeted advertising

Paint you
Flip-flop painting is a gift for any holy.Purposes of the customer:
Determine the cost of ice, understand the cost of purchase and for the first month collect the cost of services and budget for targeted advertising.What I did:
Analysis of previous advertising campaigns;
- Created on the basis of data target strategy and content strategy with consideration of holidays: Black Friday, St. Nicholas Day, New Year.- New creatives with CA headaches are developed;
- Created UTM mits under the skin group and creativity, to track efficiency;
- Three test advertising campaigns were launched for the purpose of conversion, from which the first sales were received at the price of $11, with a high check of 2210 UAH, which the customer was very pleased;

Results are:
- Showing an effective playsment - Instagram Stories, this is linked to less competitiveness, as the daily budget of one group was from $15 to $20, the most effective advertising creative: video with a blogger and video with a happy couple.- After analyzing the indicators obtained by which the average conversion cost was $9 I could predict that in the next month the conversion cost WILL NOT exceed $4.5, what and demanding from us the customer.These results reached me with a targeted advertising budget of $1500