Seasonal campaign of the bookstore in Ukraine

Seasonal campaign of a bookstore in Ukraine
Project: BookTime | Period: February - March 2023 (2 months)

220 orders/month
ROAS 280%
+133% revenue
Implemented:
Launch of the seasonal advertising campaign
Creation of ready-made school kits
Email marketing for existing customers
Targeted advertising to parents
Result: Revenue growth from 180K₴ to 420K₴ over 2 months of the campaign. Increase in average check by 59% and attraction of 150 new customers.