Shopify dropshipping. The e-commerce

The client was dropshipping.He tried to set the advertisement on his own, but he didn’t get any results.The niche of electronic commerce, the promotion of one goods (super adhesive - liquid welding).The customer conducted the product analysis before choosing it for sale.The task was to quality ads so that sales appear and explain the principle of working with the target.When I started the project the site was already ready, the pixel was installed, the events were placed on the site and there was one creative.I was advised to make some changes to the site as I have experience creating a product page.I also suggested to make additional creatives to test them and choose the best.The creator was a video.And since this is a drop-shipping project, the product itself was not in the hands of the customer, and all the materials to create new creatives I had to search on the internet.But yet I made two more videos, for full work.At the same time, I also developed a communication strategy.He invented hypotheses and prescribed several portraits of the target audience.He also wrote relevant offers for each of them.Since the customer had no data, the work had to start with Acquisition companies, with the attraction of cold traffic.All Acquisition companies were launched in the SAO.In a month of work, I tested more than 20 hypotheses of the target audience.The retargeting was launched after the appropriate amount of data was collected.Customer journey was a classic, for e-com projects.I have given the relevant segments to the audience and prescribed the relevant offers for each of them.The client’s KPI was ROAS 2.22.The budget for advertising was $2000 per month.I successfully achieved $2287 per month of work and was able to ROAS 2.52 which brought the customer a $5763 income.Unfortunately, due to the long delivery of the goods, a lot of complaints began to come to the customer and the project had to be closed.But he remained satisfied with the results received and was very grateful to me for it.