Shoply — Development of a logo and identity for an online store

Creation of a modern logo for the brand Shoply — an online store for everyday goods. The main idea was to combine an icon of a shopping bag and a mouse cursor, which immediately associates with online shopping and e-commerce.

The logo is designed in a modern minimalist style using a blue color palette that emphasizes the reliability, technological advancement, and convenience of the service. Realistic mockups were prepared for the project presentation, demonstrating the use of the identity across various mediums: mobile application, packaging, print materials, and in a corporate environment.